College of Architecture & Urban Studies

School of Architecture + Design: Industrial Design

http://www.archdesign.vt.edu

Ed Dorsa, IDSA, Chair
Professors: R. Kemnitzer; M. Vernon
Associate Professors: E. Dorsa; W. Green; B. Kennedy
Assistant Professors: A. Sharma
Professor of Practice: L. Fenske
Visiting Instructor: M. Sullivan
Adjunct Professor: R. Reuter


Overview

    As described by the Industrial Designers Society of America, “Industrial Design (ID) is the professional service of creating and developing concepts and specifications that optimize the function, value and appearance of products and systems for the mutual benefit of both user and manufacturer.

    Industrial designers develop these concepts and specifications through collection, analysis and synthesis of data guided by the special requirements of the users, client and manufacturer. They are trained to prepare clear and concise recommendations through drawings, models and verbal descriptions.

    Industrial design services are often provided within the context of cooperative working relationships with other members of a development group. Typical groups include management, marketing, engineering and manufacturing specialists. The industrial designer expresses concepts that embody all relevant design criteria determined by the group.

    The industrial designer's unique contribution places emphasis on those aspects of the product or system that relate most directly to human characteristics, needs and interests. This contribution requires specialized understanding of visual, tactile, safety and convenience criteria, with concern for the user. Education and experience in anticipating psychological, physiological and sociological factors that influence and are perceived by the user are essential industrial design resources.”

    The internationally recognized program at Virginia Tech, fully accredited by the National Association of Schools of Art and Design, prepares individuals to enter this dynamic field through a rigorous curriculum and an experienced, dedicated faculty.

Program Requirements

Required Curriculum for Liberal Education Courses 33 credits
English 1105-1106: First-Year Writing Writing and Discourse
6
Math 1535-1536: Geometry and Mathematics of Design
6
Society and Human Behavior Option (Social Sciences)
6
Scientific Reasoning and Discovery (Lab Science)
6
Ideas Cultural Traditions and Values Option (Humanities). Satisfied by ARCH 3115, 3116 or ART 2385, 2386.
6
Creative and Aesthetic Experience (satisfied by Arch 1015)
Critical Issues in a Global Context
3
Required Industrial Design and Architecture Courses
First Year:
Arch 1015-1016: Foundation Design Laboratory (1st year)
12
Second Year:
IDS 2015-2016 Industrial Design Lab II
11
IDS 3224: Design Competencies Workshop
1
IDS 2065 Design Visualization
2
IDS 2066 Design Visualization
2
IDS 2044 Human Factors
3
IDS 2304 Computer Aided Industrial Design
3
IDS 2114 History/Theory Industrial Design
3
IDS 2124 Hist/Theory of ID-Designers
3
ARCH 3115 - 3116: History of Architecture or ART 2385 - 2386: Survey of Western Art History
6
Third Year:
IDS 3015-3016 Industrial Design Lab III
12
IDS 2034 Materials and Processes
3
IDS 3514: Design Research (3rd year)
3
IDS 3204: Topics in Professional Development, IDS 3224: Design Competencies, or IDS 3234: Design Theory
2
Fourth Year:
Arch 3514: Design Related Media
3
IDS 4015-4016 Industrial Design Lab IV
12
IDS 4044 Professional Practice & Entreneurship
2
IDS 3204: Topics in Professional Development, IDS 3224: Design Competencies, or IDS 3234: Design Theory
2
Professional Elective Courses
6
To be selected from an approved list of courses supplied by the school
Free Electives
6
Can be taken at any time allowed in the student's program of study
Total credit hours required for B.S.
124
Minor in Industrial Design

Course Descriptions (IDS)

2015-2016: INDUSTRIAL DESIGN LABORATORY II
Introduction to the discipline of Industrial Design. Emphasis on form generation, including: design theory, problem solving methodologies, conceptualization of ideas, and aesthetic sensibility.  Secondary emphasis on skill development in 2 and 3 dimensions: awareness of materials and manufacturing processes, storyboarding, model making, written documentation of design process, and verbal presentation.  IDS 2015 is taught in conjunction with IDS 3224: Topics in Design Competencies: Workshop and IDS 2065: Visual Design. Pre: ARCH 1016 for 2015; 2015 for 2016. 2015: (3H,7L,5C) 2016: (3H,9L,6C)

2034: MATERIALS AND PROCESSES
A survey of current materials, processes, techniques and equipment used in the design of products for mass production. (3H,3C)

2044: HUMAN FACTORS
This course examines human factors as it informs the design process, and as a tool to maximize the physical and psychological aspects of design toward the establishment of a human centered design.  Frameworks of industrial design philosophy, research methods, standards and data, human issues, cultural context, and design outcomes. Pre: ARCH 1016. (3H,3C)

2065-2066: DESIGN VISUALIZATION
An introduction to two-dimensional modes of representation. Emphasis is placed on the development of drawing skills to facilitate documentation, analysis and presentation in the design process. Pre: ARCH 1016 for 2065; 2065 for 2066. (2H,2C)

2114: HISTORY AND THEORY OF INDUSTRIAL DESIGN
The aesthetics and useful function of objects of industrial production.  This class is based upon the concept that the values, ideals, and aspirations of a culture are expressed in material objects and a thorough knowledge of the history of the profession is essential to understand one's own particular circumstance and time. (3H,3C)

2124: HISTORY AND THEORY OF INDUSTRIAL DESIGN-DESIGNERS
The study of individual designers and how their values, ideals, and aspirations influence the evolution of design. (3H,3C)

2214: IDS STUDIO FOR MINORS
Introduction to the discipline and the critical elements that contribute to the complexity of a work of design. Emphasis on intellectual discipline, skills development, communication of ideas, materials research, and a self-motivated search for critical issues. For registered Industrial Design Minors only. (3H,9L,6C)

2304: COMPUTER AIDED INDUSTRIAL DESIGN
An introduction to computer aided two and three dimensional design and modeling as applied in industrial design using both solid and surface software modeling techniques. Pre: ARCH 1016. (3H,3C)

2974: INDEPENDENT STUDY
Variable credit course.

2984: SPECIAL STUDY
Variable credit course.

3015-3016: INDUSTRIAL DESIGN LABORATORY III
Introduction to systematic processes in design. Introduction and application of Human Factors and systematic planning methods in the development of industrial products in the areas of work, education and health. Development of professional presentation skills and methods. Pre: 2016 for 3015; 3015 for 3016. (3H,9L,6C)

3204: TOPICS IN PROFESSIONAL DEVELOPMENT
Issues of practicing in an industrial design professional environment: public speaking, portfolio presentation, client/civic engagement (service learning), interdisciplinary teamwork and leadership in the development process of industrial products. Repeatable with instructor permission. Variable credit and duration. Variable credit course.

3214: IDS SUMMER STUDIO
Design Laboratory for industrial design.  Introduction to systematic processes in design. Application of Human Factors and systematic planning methods in the development of industrial products in the areas of work, education and health.  Development of professional presentation skills and methods. For industrial design majors only.  Faculty permission required. (3H,9L,6C)

3224: TOPICS IN DESIGN COMPETENCIES
Issues of industrial design competencies and expertise required in a professional design environment, for example: software; model making (both hand making and digital rapid prototyping); workshop (wood, metal and plastics); specialized product design areas (packaging, furniture or exhibit design). Repeatable with instructor permission Variable credit and duration. Variable credit course.

3234: TOPICS IN DESIGN THEORY
Issues of industrial design theory required for advancement in a professional design environment, for example: Product Semantics; Design Ethics; EcoDesign/Sustainability; Universal Design. Repeatable with instructor permission. Variable credit and duration. Variable credit course.

3514: DESIGN RESEARCH
The course looks at the question of research and the ongoing exercise of re-definition for designers using examples of current design research corporations. Pre: 2016. (3H,3C)

4015-4016: INDUSTRIAL DESIGN LABORATORY IV
Detailed analysis, research and application of human factors to the design of equipment, work spaces and environments.  Design and construction of full scale, interactive models and spaces.  Introduction to group activities.  Emphasis on the needs, the production and marketing factors of special populations, such as the elderly and disabled. Pre: 3016 for 4015; 4015 for 4016. (3H,9L,6C)

4044: PROFESSIONAL PRACTICE AND ENTREPRENEURSHIP
Focus on assembling multidisciplinary teams to engage in the process of bringing a product to market, building a business around a core competency in design, the structure of a design office, and the development and protections of intellectual property. Pre-requisite: Senior standing or permission of instructor. Pre: 2015. (2H,2C)

4974: INDEPENDENT STUDY
Variable credit course.

4984: SPECIAL STUDY
Variable credit course.

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